Application Design I - Task 2 - UX, UI, IxD Design

17/10/25 - 21/11/25 ( Week 5 - Week 8 )
Carren Yeliandi / 0376990
Application Design / Bachelors of Design in Creative Media / Taylor's University
Task 2 - UX, UI, IxD Design

TABLE OF CONTENTS

1. Lectures

2. Instructions

3. Feedbacks

4. Reflections

Lectures

Week 4 - Card Sorting Method

In week 4, we learned regarding card sorting, a powerful method to understand how users group and categorize information. There are 4 types of card sorting method :

Open (participants create their own category)
Closed (predefined category)
Hybrid (combination of open and closed)
Remote (sort categories using online tools)

that is either moderated (present facilitator) or unmoderated (facilitator is not present).

In class we were given a set of features for an app and was asked to categorize them, this is a closed card sorting method, meaning we were to create our own categories.

Week 5 - Introduction To User Experience Research

In week 5, we learned regarding UX Research, the process of understanding user behaviors, needs, and attitudes through various observation and feedback collection methods. It is important to do as it minimizes uncertainty by clarifying what users want and need. There are two methods to collect the data, qualitative (Ex. Interviews) and quantitative (Ex. Surveys).

In class, we were asked to create the interview and survey questions which will be use for our data collection later on. It has to be as generic as possible without showing any biases that may lead the customer to answer specifically, for example "how bad is this app ?".

Week 6 - Interview and Questionnaires

In week 6, we learned more regarding interview and surveys. Surveys questions are usually more invasive due to it's anonymous nature while interview questions are usually not as invasive as it is conducted live. The data gained from both interview and surveys are then sorted with the affinity mapping method (organizing notes into clusters) in order to find patterns, analyzing those patterns might help find the root cause of the problem which is what we want in order to be able to tackle it.

In class, we were asked to continue on making the interview and survey questions. Consultation for the questions are open in which I used the time to consult the lecturer regarding my set of questions for both the interview and surveys.

Week 7 - UI/UX Design Document (User Persona)

In week 7, we learned regarding user persona, a fictional character that is used to represent a whole group. It is useful in order to understand the user needs and requirements as well as aiding in strategizing and guiding intelligent design decisions.

Qualities of an effective user persona :

Use of real data
Focus on the present
Context-specific
Avoid biases

What to include in a user persona :

Demografic information
Personality traits
Goals and objectives
Behavioral information
Needs and pain points
Scenario and use cases
User quotes

In class, we were asked to create a user persona of a restaurant owner, grab driver and customer. Since this task is a group task, our table was divided into 2 groups. Our group decided to do it in Canva using the whiteboard feature.

Week 8 - UI/UX Design Document (Site Map & User Flow Diagram)

In week 8, we learned how to do site map, a visual representation of site that shows how each page

relate to the web/app’s hierarchy. We also learned regarding user flow, a user’s path to finish a specific purpose that includes each of the user's step, from the starting point to the end point.

In class, we were tasked to continue from last week user persona and create a user flow chart from one of the personas.

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Instructions

After finishing the proposal, we were to go ahead and conduct 5 interview and 10-20 survey responses, analyze them and create 3 user persona to further analyze.

Below are my interview and survey questions that were created after consulting the lecturer

Fig 2.1. Interview Questions (Week 6 | 01/11/25)

Fig 2.2. Survey Questions (Week 6 | 01/11/25)

After the questions were created, I went ahead and find some people to interview, with age ranging from 18 to someone in their 40s. As for the survey, sadly we only received less than 15 responses that is speculated was impacted due to the open ended nature of the survey which made respondents hesitant to answer.

From those data collection, I analyzed them and compiled them into 3 user persona with 3 user journey map. Every point in each journey map holds opportunities, this was asked of us from our lecturer and I must admit that I struggled quite a bit with finding 3 opportunities for each point. I managed to do it somehow but it was still not as easy as I thought.

Either way, those opportunities were then compiled into stick notes and then compiled into groups based on the feature category. We were then to choose which features we want to keep and which one to discard. After which we were to create a site map which is basically a map that shows the features in each page that your app have, I had to remake this multiple times as the references do be changing what site map meant to me multiple times, so I had no actual clue if what I said was true or not back then. The last thing to make was a user flow chart which is well a chart showing how the user uses the app from start to finish to complete a certain task.

Below is the PPT with all the compiled data :

Canva Link

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Feedbacks

Week 5 :

Week 6 :

Since most of them don't really need options, you can just make it open ended or the survey questions can be used for interview instead. As for the survey questions, you can make it more invasive, asking about the amount of money spent or something similar like that, that is connected to your topic, this is possible as surveys are anonymous so respondents are more willing to answer questions like that in surveys rather than interviews.

Week 7 :

Week 8 :

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Reflections

Honestly it was pretty awkward to interview people and I had mostly stick to asking the questions directly without asking follow-up questions. I did wish I did but the interview that I did for now is satisfactory for now. I was struggling with the survey a bit since no one is filling it up, it may have been due to the open-ended nature of the survey but I managed to get the minimum. Analyzing the survey and interview took a lot out of me, I tried my very best to analyze and express what I thought into texts. I especially struggled with the user persona and the user journey map since it's a bit confusing and overwhelming for me to do. After that it's pretty simple, I just need to make a lot of sticky notes and organize it based on certain features types. The user flow chart is a bit confusing to make but it's alright. The site map had no reasons to be so complicated though, I had to redo it so many times because I don't feel like the features belong or it's too heavy on certain pages while the rest is pretty bland, I did manage to make it as balance as possible without making it look out of place though. Overall, I think we can conclude that I struggled a bit in this task and I think this is the most I've ever typed in a PPT so I guess good for me ? Anyway the result is satisfactory enough for me and I hope that I did everything correctly.

Carren Yeliandi (0376990)

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